engaging and Interactive TOOL FOR LEAD
GENERATION
IN Hearing Care
RETAIL ENVIRONMENTS

spatial listening experience
tool for engaging lead generation

conversation-starter
for lead generation

designed to be used
by sales staff

support identification of
high quality leads
(96% accuracy)

REliable Outcomes in Only 6 Minutes

HearLead is an interactive listening tool designed to support customer outreach, identify candidates for hearing care, and initiate meaningful conversations around hearing health.

HearLead features a game-like spatial listening experience designed to create an engaging customer experience and to be used by sales staff without training in audiology.

Customer feedback after completing HearLead has been resoundingly positive:

It’s like a game — very engaging,” “I will tell my family and friends about this,” “That was fun,”


The HearLead Product

Retail-ready: Compact, wireless, and mobile — no installation or setup needed. It’s designed to fit seamlessly into a busy retail environment.

HearLead is a wireless hardware and software package, including:

  • HearLead’s hearing experience software
  • HearLead electronics
  • RadioEar DD65v2 headphones
  • Response button
  • Pre-installed smartphone

The HearLead listening experience is powered by Hearing Diagnostics‘ spatial listening technology.


The HearLead Listening Experience

HearLead presents simulated spatial sounds over headphones. Customers are instructed to find the perceived location of the sound by turning their head and body towards it.

HearLead automatically deduces whether customers reliably perceive sounds at 35 dB HL, including key frequencies at 500 Hz, 2 kHz, and 4 kHz.

Results are ready in under 6 minutes and provide a clear recommendation on whether an audiology appointment is advisable, thereby supporting and promoting follow-on conversations on hearing care.


The HearLead Outcomes

The test is fully automated — no audiology background required to operate or interpret results.

The outcome is a clear recommendation on whether an audiology appointment is advisable.

HearLead enables staff to confidently introduce hearing care through a hands-on, interactive tool.